Are you confident that your current prices truly reflect the value of your product or service?
Many SMEs underprice without realizing it – and it hurts profitability, growth, and sustainability.
This is why the SME Hub is hosting a flagship masterclass titled:
Pricing That Works: How to Charge Right and Earn More
In this session, you will learn:
- How to calculate profit‑driven pricing
- How to include overhead, inflation, and FX changes
- Psychological pricing that boosts sales
- How to raise prices without losing customers
- Common pricing mistakes SMEs must avoid
Eligibility
- Physical attendance is strictly limited for the first 60 registered participants.
- Fidelity account holders.
- Attendance is free.
Whether you sell products or services, this masterclass will help you set prices that grow your business – confidently.
REGISTER NOW
Terms & Conditions
1. Eligibility Participation in the Pricing That Works: How to Charge Right and Earn More Masterclass is strictly open to individuals who are 18 years and above and currently resident in Lagos State, Nigeria.
2. Event Details
Venue: The Fidelity SME Hub
Date & Time: 10th April 2026, 10:00 AM
Only confirmed selected participants will be allowed entry.
3. Registration Requirement
All applicants must complete and submit the official registration form via the designated platform. Only accurate, complete, and successfully submitted registrations will be deemed valid for consideration.
4. Selection Criteria Selection will be conducted on a first-come, first-served basis. The first sixty five(65) eligible applicants, based on successful submission time of their registration, will be selected. Submission timestamps as recorded on the registration platform will serve as the basis for selection.
5. Location Verification Applicants must indicate Lagos State as their place of residence during registration. The organizer reserves the right to verify residency information and disqualify any applicant who provides false or misleading details.
6. General
By completing the registration process, applicants confirm that they have read, understood, and agreed to these Terms & Conditions.
7. Exceptions & Disqualification
The organizer reserves the right to disqualify any applicant who:
- submits false, inaccurate, or misleading information;
- does not meet the eligibility or residency requirements;
- attempts to manipulate the registration process; or
- fails verification checks where required.
8. Complaints & Enquiries For any enquiries, clarifications, or complaints relating to the registration or selection process, participants may contact the designated event support line or email channel provided in the event communication. All complaints will be acknowledged and handled in line with applicable consumer protection requirements.